PizzaHut Case Study

Overview

In a concerted effort to elevate Pizza Hut's search rankings, Inveon partnered with Wope, targeting a move from average mid-range positions into the coveted upper echelons. The synergy between Inveon's technical knowledge and Wope's advanced analytics facilitated a seamless shift from client-side to server-side rendering, without the need for a platform overhaul. Opting for Wope's robust analysis over traditional tools Inveon could delve deeper into the competitive landscape and keyword nuances.

A series of targeted on-page and technical SEO initiatives, informed by Wope's data-driven insights, aimed to optimize traffic from phrase and broad keywords.

Project Overall Outcomes

This partnership led to a 67% improvement in Pizza Hut's overall average keyword positions within a notable 20-day period, demonstrating the dynamic impact of the joint effort on Pizza Hut's digital footprint.

Project Outcomes (Non-Brand)

When isolating non-brand keywords, the collaboration delivered a 78% surge in average positions for generic keywords, underscoring the effectiveness of the SEO strategy crafted by Inveon with Wope's analytical support.

Despite the interplay between Google search ads and organic results affecting direct organic traffic, the significant advancement in keyword positions is a positive byproduct of a strategic, comprehensive marketing approach.

The data underpinning these achievements come straight from Wope, leveraging its status as one of the industry's most forward-thinking keyword tracking tools.

Most-Competitive Keyword: Exact Match "Pizza"

In the realm of the hotly contested exact match keyword "pizza," the alliance saw a 54% ascent in keyword positioning. This metric reflects the nuances of Google's personalized search results and affirms the strategic campaign's accuracy orchestrated by Inveon with Wope's technological aid.

The collaboration with Wope resulted in a marked percentage growth in search engine rankings across a broad set of keywords.